Ramsons

The Legacy of Ramsons

A Story Woven in Tradition and Excellence

P.V. Ramaswamy Chettiar embarked on a journey that would transform the landscape of traditional clothing in India. With nothing but his craftsmanship, passion, and the unwavering support of his wife, Smt. Veerammal, he set out to sell hand-woven veils and bath towels. What started as a humble home-business soon flourished into a trusted brand, Ramsons Dhotis, known for its superior quality and innovation in the textile industry.

A Family’s Dedication, A Brand’s Growth

As the business grew, Chettiar’s eldest son, Sri. R. Dharmalingan, joined the venture at the tender age of 15. With his dedication and keen business acumen, he propelled Ramsons to new heights, expanding its presence across the Malabar region, including Kozhikode, Kannur, and Wayanad. Under his leadership, Ramsons became a household name, serving over 80% of the Malabar region.

The family’s entrepreneurial spirit didn’t stop there. Sri. R. Dhakshinamoorthy, the second son, expanded the Ramsons empire beyond textiles by launching Sri Muruga Gold and Finance, a finance division that solidified Ramsons’ presence in the corporate world. In 1993, he established Ramsons Fashion Jewellery, which later evolved into Ramsons Jewellers in Thiruvilwamala, Thrissur. By 2018, Ramsons Jewellers celebrated its 25th anniversary, marking a legacy of excellence in the jewellery industry.

Meanwhile, Chettiar’s younger sons, Sri. R. Venugopalan and Sri. R. Shanmugharaj, set their sights on Southern Kerala, taking Ramsons to new territories and establishing the brand as a dominant force across the state.

The Evolution of Ramsons

From a small handloom business to a multi-faceted empire, Ramsons has remained steadfast in its commitment to quality. Their 100% cotton dhotis, woven with the finest threads, continue to be a benchmark of excellence. Over the years, Ramsons has expanded its product range to include sarees, set-mundus, and churidhars, offering an array of traditional attire that embodies the essence of Kerala.

With four exclusive showrooms at Cochin International Airport, Ramsons has taken Kerala’s heritage to the world. Today, their stores are a familiar sight across prominent locations such as Lulu Mall, Central Square Mall, and Shoba City, offering customers a perfect blend of tradition and contemporary fashion.

A New Era

The Third Generation Takes the Lead

As the baton passed to the third generation of the Chettiar family, a fresh wave of innovation and expansion began. The grandsons of P.V. Ramaswamy Chettiar, Sri. D. Praveen Kumar, Sri. V. Pramod Kumar, Sri. D. Pragadeesh Kumar, Sri. D. Pranesh Kumar, Sri. S. Prathap Kumar, and Sri. V. Prasanth Kumar, now spearhead different divisions of Ramsons.

From an intimate team of four employees, Ramsons has grown to a workforce of over 500, each individual contributing to the company’s mission of making handloom products accessible, affordable, and amazing.

creative team

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The Road Ahead

Ramsons continues to honor the vision of its founder, blending heritage with innovation. As the company expands its footprint in retail, finance, jewellery, and automobiles, it remains rooted in tradition, driven by quality, and inspired by excellence.

From Ponnani to the world, Ramsons is not just a brand – it’s a legacy of trust, craftsmanship, and timeless tradition.

Vision

To be the top choice for traditional Kerala outfits and white shirts while emerging as a world-class leader in the industry. Our focus remains on product and market diversification, value addition, and cost-effectiveness.

Mission

To exceed customer expectations by delivering exceptional quality products.
To build a distinct and unique brand that holds its value across generations.
To provide a secure and friendly workplace for all employees.

Values

Quality – Commitment to superior craftsmanship.
Service – A customer-first approach.
Customer Satisfaction – Building long-lasting relationships through trust and excellence.

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The Legacy of Ramsons

A Story Woven in Tradition and Excellence

A Family’s Dedication, A Brand’s Growth

The Evolution of Ramsons

A New Era

The Third Generation Takes the Lead

From an intimate team of four employees, Ramsons has grown to a workforce of over 500, each individual contributing to the company’s mission of making handloom products accessible, affordable, and amazing.